Headline Writing: 19 Ways to Write Irresistible Headlines.
The best way to write a good headline is to keep it simple and direct. Be clever only when being clever is called for. Puns are good, but only on “punny” stories. (For examples of the good, the bad and the ugly, go to Good headlines and Problem headlines after you read these tips on “Writing Effective Headlines.”).
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When writing catchy headlines, always strive to use compelling words. Use numbers to convey value, and try alliteration to enhance readability. Replace overused adjectives with descriptive words that help you stand out and say something unique. Ask questions, include calls to action, and don’t hesitate to incorporate strong language that gets.
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When I write a blog post, I typically know if it will be a hit based on the headline. And sadly, even if the content sucks, I know the post will still do well because of the headline. On average, when I write a great headline, I generate 6,591 more visitors the day I publish the post. I also generate 292 more tweets and 137 more Facebook shares.
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Be bold! Let your headlines shine! Without Further Ado, Headline Formulas You Can Use or Test Today. Once you have the right meat for your headline and the ideal formatting, a headline formula comes in extremely handy and keeps you from the frustration of trying to think up a headline without any guidance.
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Writing a strong subject line will get your email noticed and opened, but it won’t ensure that your important message is read. For that, you need an irresistible headline. Every headline is a hook that pulls readers deeper into your content and leads them straight to your call to action, so you’ll want to take the time to write the very best.
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A good headline should arouse curiosity, and encourage people to either read further or take action. When people think of a headline, they commonly think of those big, bold blocks of copy that sit atop ads.
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So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Headline: The first line of copy on a page. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.