The Vital Importance Of Mass Media - UK Essays.
The Importance of Mass Media for the Younger Generation 783 Words 4 Pages THE IMPORTANT OF MASS MEDIA AND IMPACT AMONG THE YOUNGE GENERATION Mass media, including TV, radio, newspapers have a great influence on people and especially on the younger generation.
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Mass media includes television, advertising, the Internet, newspapers, magazines, and so forth. Some experts are of the view that media reflects and creates the culture. I support this opinion. Mass media has a significant impact on our society. In this essay, I will further discuss the influence of mass media on society and the general public.
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Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula.
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Mass media can influence people’s actions in both good and bad ways. So they have a responsibility to exercise care and caution while disseminating information. For example, in the Aarushi murder case (Noida) which shocked the nation last year, some news media went too far, to the extent that they overstepped their traditional roles and took on the roles of the investigating agencies.
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In media studies, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media is known as being one of the most significant forces in modern culture.